Last updated: December 2025
Femvital is committed to protecting your personal data and respecting your privacy in line with the UK Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and the Privacy and Electronic Communications Regulations (PECR).
Who we are
Our website address is: https://femvital.co.uk.
Femvital provides online coaching, the Femvital fitness app, email newsletters, and e‑commerce products including PausePower supplements for midlife women.
Information we collect
Identity and contact data: Name, email address, postal address, phone number, and social media handles (if you contact us that way).
Transaction and e‑commerce data: Billing and delivery address, order details, limited payment details (processed via secure third‑party payment providers, not stored by us in full), and purchase history for PausePower and other products.
App data (Femvital app): Account details, profile information, and any fitness or wellness data you choose to log (e.g. workouts, goals, preferences). Sensitive health‑related data is processed only with your explicit consent and for clearly explained purposes.
Marketing and newsletter data: Email address, preferences, and engagement information (such as email opens and clicks) when you subscribe to our newsletters; this is managed through Mailchimp.
Technical and usage data: IP address, browser type, device information, pages visited, and interactions with our website or app, collected via cookies and analytics tools.
Comments and user content: Data shown in comment forms, IP address and browser user agent string for spam detection; uploaded images (you should avoid images with embedded location data).
How we use your information
We process personal data only where we have a lawful basis such as consent, contract, legal obligation, or legitimate interests, as required by UK GDPR.
To provide services and fulfil contracts:
Process and deliver orders, subscriptions, and PausePower purchases.
Provide Femvital app functionality, personalised workout plans, and coaching support.
To send email newsletters and marketing via Mailchimp (with consent):
Send training tips, menopause education, product updates, offers, and event information when you subscribe or opt in.
Manage subscriber lists, preferences, and campaign performance using Mailchimp’s tools.
To improve our website, app, and services:
Analyse usage, troubleshoot issues, test new features, and enhance user experience using aggregated analytics.
To protect our business and comply with law:
Prevent fraud and abuse, secure our systems, maintain records required for tax and legal compliance, and respond to regulatory or law‑enforcement requests.
Email newsletters, Mailchimp and consent
When you subscribe, you provide consent for us to process your email address and send marketing communications through Mailchimp.
Mailchimp acts as our email service provider and data processor. It may process your data on servers located in the EU or other regions with appropriate safeguards such as the Data Privacy Framework or standard contractual clauses.
Our forms clearly explain what you are signing up for; consent must be specific, informed, and freely given. You may unsubscribe or change preferences at any time using the link in our emails or by contacting us directly.
Femvital app and health data
Data you enter in the Femvital app related to your health (for example, training activity or menopause‑related goals) is treated as sensitive data and processed only with your explicit consent.
You can manage what you share in your profile and app settings, and you may withdraw consent for particular processing activities where applicable.
Cookies and tracking technologies
Our website uses cookies to:
Remember your preferences (e.g. login, display settings).
Enable core site and checkout functions.
Collect analytics and performance data.
If you leave a comment, you may opt to save your name, email, and website in cookies for one year. Login cookies typically last up to two days, with display preference cookies lasting up to one year; “Remember Me” may extend login for about two weeks.
You can control cookies through your browser settings and, where implemented, through our cookie banner, in line with UK GDPR and PECR guidance.
Comments, media, and embedded content
When visitors leave comments, we collect the data shown in the comment form, along with IP address and browser user agent, to help detect spam.
If you upload images, avoid including embedded location data (EXIF GPS), as visitors could download and extract this information.
Articles may include embedded content (e.g. videos, images, social posts). Embedded content from other websites may collect data, use cookies, and track your interaction according to their own privacy policies.
E‑commerce and payment processing
Orders are processed through secure third‑party payment providers responsible for payment card processing and PCI compliance.
We receive limited payment‑related information and store only what is necessary for receipts, refunds, fraud prevention, and legal record‑keeping.
Data sharing
We do not sell your personal data. We may share it with:
Service providers: Payment processors, hosting providers, Mailchimp for email delivery, analytics providers, app providers, and IT support acting as data processors under written contracts.
Delivery and logistics partners: Couriers and fulfilment centres to deliver PausePower and other products.
Professional advisers and authorities: Legal, tax, and accounting advisers, and regulators or law‑enforcement where required.
These parties must keep your data secure and process it only according to Femvital’s instructions and applicable law.
International transfers
Where service providers such as Mailchimp process data outside the UK or EEA, appropriate safeguards such as standard contractual clauses, the UK International Data Transfer Addendum, or recognised adequacy decisions are used to protect your information.
Data retention
Comments and their metadata may be retained indefinitely to recognise and approve follow‑up comments automatically.
For registered users, account data is kept while the account is active; some records may be retained after deletion where required for legal, tax, or dispute‑resolution purposes.
Order and transaction data are generally retained for statutory retention periods (for example, up to six years for tax records in the UK).
Newsletter and Mailchimp data is retained while you remain subscribed and for a limited period afterwards to evidence consent and unsubscribe actions.
Your rights
Under UK GDPR, you have the right to:
Be informed about how your data is used.
Access the personal data we hold about you.
Correct inaccurate or incomplete data.
Request deletion of your data, subject to legal retention obligations.
Restrict or object to certain processing, including direct marketing.
Withdraw consent at any time where processing is based on consent.
Request a copy of your data in a portable format where applicable.
You can exercise these rights by contacting us using the details below. Identification may be required to protect your data.
Data security
We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or loss, including secure hosting, access controls, and encryption where appropriate. However, no method of online transmission or storage is completely secure, and you acknowledge these inherent risks when using our website, app, and services.
Where your data is sent
Visitor comments may be checked through an automated spam detection service and other security or filtering tools, which may be located inside or outside the UK/EEA with appropriate safeguards in place.
Email addresses and related marketing data are sent to Mailchimp for the purpose of managing and delivering our newsletters and campaigns.
Contact us
If you have any questions about this Privacy Policy or would like to exercise your data protection rights, contact: in**@*********co.uk